Access thousands of advertisers with Adsense

Google AdSense is the program that can give you advertising revenue from each page on your website—with a minimal investment in time and no additional resources.

AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request.

Earn more revenue

You can maximize your revenue potential by displaying Google ads on your website. Google puts relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads through the same auction, and lets them compete against one another. The auction takes place instantaneously, and, when it’s over, AdSense automatically displays the text or image ad(s) that will generate the maximum revenue for a page -- and the maximum revenue for you.

Becoming an AdSense publisher is simple. All it takes is a single online application. Once you're approved, AdSense takes only minutes to set-up. Just copy and paste a block of HTML and targeted ads start showing up on your website.

With Google's extensive advertiser base, we have ads for all categories of businesses-and for practically all types of content, no matter how broad or specialized. And since Google provides the ads, you have no advertiser relationships to maintain.

The AdSense program represents advertisers ranging from large global brands to small and local companies. Ads are also targeted by geography, so global businesses can display local advertising with no additional effort. And you can use AdSense in many languages.

AdSense can deliver relevant ads because Google understands the meaning of a web page. We've refined our technology, and it keeps getting smarter all the time. For example, words can have several different meanings, depending on context. Google technology grasps these distinctions, so you get more targeted ads.

Place a Google search box on your site, and you can start monetizing the results from web searches. Not only does this keep your users on your website longer—since they can search from where they are—it takes just minutes to implement. And you pay nothing to participate.

Google's ad review process ensures that the ads you serve are not only family-friendly, but also comply with our strict editorial guidelines. We combine sensitive language filters, your input, and a team of linguists with good hard common sense to automatically filter out ads that may be inappropriate for your content. What's more, you can block competitive ads and choose your own default ads. It's your show from start to finish.

	Competitive Filter Enables you to filter out specific competitors or specific advertisers
	Contextual Filter Eliminate delivery of ads that would be inappropriate to serve on pages
	Editorial Review All Google ads are reviewed and approved before being served on your pages
filters keep out inappropriate and competitive ads.	Customizable default ads In the unlikely event that Google is unable to serve targeted ads on your page, we provide the option to display a default ad of your choice You can customize the appearance of ads, choosing from a wide range of colors and templates. Ditto with your search results page. Your reports are customizable, too. Flexible reporting tools let you group your pages in any way you want so you can view your results by URL, domain, ad type, category and more to learn where your earnings are coming from.

20 PowerfulWays to Boost Your AdSense CTR

Most people think that just by placing the AdSense code onto their website will start earning
them big checks! I am not ashamed to admit that even I thought the same when I was new. But I
soon realized that if I do not optimize my Ads, it is impossible to achieve a good income from
AdSense.
In order to earn big AdSense checks, you have to have a good CTR (Click Through Rate).
CTR is the number of clicks an ad receives divided by the number of times the Ads are shown.A
high CTR means more people are clicking on your Ads.
In this article I would like to share everything I have learned to boost my Google AdSense CTR –
much of which was taught by Matt Callen through his AdSense course. If you follow these tips,
you will see an instant jump in your CTR.
In order to achieve a very high CTR (20% +) it is important that the following points are taken
care of:
Google should serve Ads relevant to your niche.
You should have the right kinds of Ad formats place in the right places
Your Ads should be properly formatted
If you take care of all the three points above, you are guaranteed to have a CTR greater than 20%
We have to ensure that the ads that are being served by Google are closely related with your
content.This is very important because if your ads are not relevant your visitors will not click on
them.Here are some tips to ensure that Google displays relevant Ads on your site
Displaying relevant Ads on your site

Mention your niche keyword in your Title Tag
One great way is to mention your main keyword in the Title tag of your page. This will tell
Google that your keyword must be in integral part of your content; otherwise you wouldn’t
have mentioned it in the title.
Mention your niche keyword several times in the body of your content
Mention your keywords a couple of times in the body of your content. This will tell Google
what your page is all about.
IMPORTANT: Do Not go overboard with this. If you put your keywords too many times, Google
will think you are trying to spam. Remember, Google is not stupid… so don’t treat them like
they are.

Make your keyword Bold
It also helps to bold your niche keyword, so that it stands out. You can also use H1 tag for
highlighting your keyword. Again, by doing this, Google will feel that the keyword is very
relevant to your site’s content. (don’t go overboard though)

Have descriptive names for your images
If you have images on your page, give relevant names to the image files. For example, if
your site is on bicycle, call your images bicycle1.jpg and bicycle2.jpg and not image1.jpg
and image2.jpg. Also – give a related alt text to the image.

Do not have too much content on your page
This is contrary to what some gurus feel. Having too much of content on the page has got
two disadvantages. Firstly, your keyword density for your main keyword decreases and
Google may not understand exactly what your page is all about.
Secondly, if you have too much of content on your page, your visitors will get everything
they are looking for, and will not be tempted to click on your ads. This will adversely affect
your CTR

Use a descriptive file name
This tip is often overlooked by webmasters. But it’s quite effective. If your page is on
bicycles, call your page www.yourdomain.com/bicycles.htm and not
www.yourdomain.com/bi.htm
Ad Formats and Their Placement
Google provides dozens of ad formats that you can use on your site. These ads are of different
sizes. Some of them are completely ineffective. But some are really powerful. Once you know
what kinds of ad formats to use, you should take care of placing them at the right places. If they
are not placed strategically, they will not be clicked on often enough.
Here are some tips to choose the best kinds of ad formats and optimum placements


Use Large Rectangle (336 x 280) as your primary Ad format
The Large Rectangle (336x280) works like a charm because it has proven itself to be the best
performing format. If you place it “above the fold”, its magic!


Use Wide Skyscraper (160 x 600) on the Left/Right border
The Wide Skyscraper 160 x 600 performs very well on the left or right side of your screen. I prefer
putting it on the left side because it gets seen more than the right side...


Do not neglect the Link Unit!
A Link Unit is one of the most under-utilized ad formats. But if used correctly, and in the right
position, it can be really profitable format if put in the right place. It is supposed to be placed
near your navigation menu. Most people will think it’s a part of your navigation menu and
automatically read it. And if the ads being served are very relevant to your niche, they will click on
it!
Try using a Link Unit format that has 4 keywords in them. This is because the size of the ad text
would be slightly bigger, and look more like a navigational menu. Also make sure to make the
border color blend with your website’s background


Hey, we also have Search Boxes!
Don’t forget that Google also provides us Search boxes that we can put on our site. Do not put
them above the fold. But those in a less prominent place further down the page. Bottom of the
page or somewhere on the left side below the fold is perfect.
Do not expect much money from Search boxes, but anything that comes in extra counts!


Have your Ads above the fold
This is one of the most important tips to increase your CTR. The term “above the fold”, comes from
newspapers. Any news above the fold on the front page of a newspaper will be read more than
any other part of the newspaper. The same rule applies to AdSense too.
Here, “above the fold” means the top position of your screen that is visible without the user
having to scroll down. So if you place your ads “above the fold”, it will be visible to everyone, and
they won’t have to scroll down. Your Ads are therefore more likely to get clicked. Also, the area
above the fold loads before the rest of the page. So this is by far the best location for AdSense Ad
placement.


Try not to have any other links “above the fold”
This may not always be possible. But if you can, remove all links that are “above the fold”. The only links displayed should be your AdSense Ads. By having any other link, you are giving your visitors
the option of clicking on them. This will decrease your CTR. If you do not have any other links,
your visitors will sub-consciously be forced to click on your AdSense Ads. This will shoot up your
CTR.


Do not neglect the bottom of your page!
If you have followed the above points, you will find that most people click on the ads above the
fold. But there will be some who will go down the page. And when they reach the end, they
normally think “what next?” To help them, we should have an AdSense Ad to bid them farewell!!
By placing an AdSense ad at the end of the page they will often click it!
Formatting Your Ads
We have all got something called “ad-blindness”. That means we have been sub-consciously
conditioned to ignore ads. Most of the time we completely ignore banners on web pages. We run
away from anything that remotely resembles an ad.
The same is with AdSense. If we want to make our ads noticed, we have to make sure that they
do not look like blatant Advertisements. We have to format our ads so that they seem to be a part
of our content. Once your ad blends with your page and your content, you will see amazing CTRs.
Here are some tips to properly format your ads so that they don’t look like blatant ads.


Make the background of your ad the same as the background of your
page
If the background of your web page is white, make sure the background of your ad is white too.
Our main aim is to make the ad not look like an ad. If they look like an ad, they will not be clicked
upon. No one wants to click on Advertisements, right? We want our ad to look as if it’s a part of
our content. So make sure the background of your ad is the same as that of your page. This will
do wonders for your CTR.


Remove the border of your ad
Again, this follows the same principle as above. If you put a border around your ad, they will look
like ads. They will scream aloud, “This is an ad!” And this will kill your CTR.
If you remove the border, they will blend with your content.
You might think this is something trivial but many people report a massive increase in their CTR,
just by removing their border. So let the border go by having a similar color as your background


Provide ample free space around your ads.
Do not make your ads look cluttered. Have enough free space around them to make them look
neat. And if you have blended it well, your CTR would see an instant jump.


Remove additional titles like “Sponsored Links” or “Advertisements”
Google allows you to mention titles like ‘Sponsored Links’ or ‘Advertisements’ above your
AdSense ads. I suggest you do not mention anything like this at all. Why would you want to tell
your visitor that they are Ads when Google already displays ‘Ads by Gooooogle’? So don’t add
any additional text around the ads that will show your visitor that they are advertisements…
Google already does this for you.


Change the Link color to Blue.
This has proven to have a positive impact on my CTR. This is because the color Blue symbolizes a
link. We have got used to seeing links in blue. So if your ads have a clickable blue link, they are
more likely to get clicked.


Make the color of your URL and the color of your ad’s text the same
This again, is often overlooked. If the color of your ad text is the same as the color of your ad URL,
it will make the URL blend, or melt, thereby making your blue link more visible.
All of these ideas will make your ads more clickable while still abiding by Google’s current TOS.

The Real Truth About High-Paying AdSense Keywords

Every single day I receive an email from someone or the other saying:
“Abhi, please send me a list of keywords that will pay me $20-$30 per click in AdSense”
You see, I do not blame them for asking that question. It’s not their fault.There is a lot of
misinformation floating around the Internet.And newbies get attracted to anything that
promises a lot of riches.
You will find many sites that will sell you lists of “High-paying AdSense Keywords” or list of
keywords that will “Sky-rocket your AdSense earnings overnight”.
They make you feel that if you purchase their list and design your sites based on these keywords,
your AdSense earnings would touch the sky.
According to them,Google pays you around 50% of the keyword cost. So if someone clicks on
the ad, for a keyword costing $50, you will earn around $25...Cool!
But not so cool! This isn’t how it works…
If it were that easy, you would find gazillions of AdSense success stories.Things are not so simple,
friend!
Currently I have more than 150,000 keywords that I use to drive traffic to my sites. So maybe, I
know a thing or two about AdSense and keywords.
Every day when I look at my stats I know what the real truth is. And the truth is not what you
think.
** The Truth **
Google never discloses what percentage it will pay to the AdSense Publisher.And there are too
many factors involved which determine how much Google will pay you.
As I mentioned above, if Google paid everyone 50% on a keyword costing $50, you would
become filthy rich in no time.Oh!Wish life were so easy!
For many so-called high-paying keywords, Big G sometimes pays me not even 10 cents.Can you
believe that?
Yes that’s true. Less than 10 cents for a HIGH paying keyword.

Agreed, there are times when I do receive $25 per click, but those are incredibly rare cases.And
those same keywords often give me 10 – 20 cents the next day.
So you can NEVER BE SURE how much a click would earn you.
How much Google will pay you depends on factors such as your landing page, your content,
Google’s smart pricing, the Advertiser’s cost of that keyword, and various other factors that are
beyond our control.
This is what you SHOULD do instead...
Build your sites according to high-paying **niches**.
If you get hold of any keyword lists from any site, you will notice that most of these keywords are
about finance, health, lawyers, business etc.
These niches are generally profitable because advertisers here have got money to spend on
Adwords.And hence they are generally profitable for the AdSense Publisher too.
So build your sites based the high-paying niches, and even more importantly, their sub-niches.
This doesn’t mean other niches are not profitable.Many are. But the high-paying niches are
where our focus should be.
With that being said, you should try to focus on the sub-niches of these high-paying main niches.
Why? Because the competition for those sub-niches is remarkably lower than it is for the main
niche.
So you want to know the secret of succeeding in AdSense?
1. Select several such profitable niches
2.Make websites for these niches
3.Drive traffic
4.And yes, don’t forget to regularly track your cost/earnings ratio
That’s exactly what I have done.And my AdSense business earns me $15,000+ per
month…month after month.

12Must-KnowTips To Avoid Getting Banned From Google AdSense

Although Google’s AdSense program is an excellent way to earn money,we need to understand
that Google is a company that cannot be messed with!
We should not abuse the system in order to make a quick buck.Many website owners, knowingly
or unknowingly, violate AdSense Terms and Conditions and subsequently get banned.
If you are really serious about earning from AdSense,make sure you do not do anything that can
get yourself banned. I have listed 12 things that you should NEVER even think of doing.
1.Never, I repeat, never click on your own Ads:
I think this is one of the biggest reasons why AdSense accounts get disabled.This seems obvious,
but it’s surprising how many people actually do that intentionally.
If you think by clicking on your own ads, you can fool Google, you are highly mistaken.Google
has got its own proprietary technology to find out if the publisher has clicked on his own ads.
And once they know that, your account is in jeopardy.
Google wants to protect the investment of its advertisers, and it will never tolerate any false
clicks. So make sure you do not make this foolish mistake.
2.Never, I repeat, never tell others to click on your own Ads
I often see click-swapping on AdSense forums. It’s kind of you-click-on-my-ad-and-I-will-click-onyours.
Never ever do this.
If you want a strong AdSense business, stay away from trouble.Don’t ask even your friends,
relatives or employees to click on your ads.Do not provide any kind of an incentive to anyone for
clicking on your ads.
I feel one good way to protect yourself is not to disclose your website’s domain to anyone. Keep it
to yourself and you are safe!
3.Never, I repeat, never modify Google’s AdSense code
This is against Google’s policy. Just use the code as-is.Don’t play around with it at all.
4.Never, I repeat, never put images next to your AdSense Ads.
This is a relatively new policy.When I started with AdSense, this rule did not exist.Moreover,what
Google actually wanted with this policy was never very clear.Nor did Google do a good job of
clearly defining what is allowed and what is not.

Even I had put some pretty images next to my Ads, and achieved excellent CTR. But here is a rule
of thumb. If you are in doubt, ALWAYS play safe.When this policy was enforced, I did not waste a
moment removing images that were next to my ads.After
all, I love my AdSense account, too!
My suggestion: If you have images next to your AdSense ads, remove them immediately
5.Never, I repeat, never title your ads the wrong way.
You are not allowed to label your Ads with messages like“Click Here”,“Related Links”or anything
else that misleads people into thinking that it is not an Advertisement.
You are however allowed to mention “Advertisements”or “Sponsored Links”, because your ads are
actually Advertisements.And Google is OK with that. If you want, you may prefer not to put any
label at all.
6.Never, I repeat, never put AdSense on pages that do not have enough content.
Yeah, this is something that web-masters may not be aware of. But Google allows AdSense only
on pages with good content.
Therefore it is not advisable to put ads on Thank You pages, subscription pages etc.Make doubly
sure that you have Ads only on pages with good content.
This also means that you should not put your ads on sites with junk content.Any site that doesn’t
really add value to the visitor is considered to be a junk site
7.Never, I repeat, never put AdSense on sites that have got prohibitive content.
Make sure you do not have Ads on sites that have got anything to do with drugs, pornography,
hatred, gambling etc.
Again, this is self explanatory, but some people simply don’t understand!
8.Never, I repeat, never create multiple Google AdSense Accounts.
Google allows you to have only 1 personal account and 1 business account.Google links these
two accounts.Never try to fool Google by creating different accounts under different names.
As long as you do not get caught, it’s fine. But if Google traces these accounts as being used by
the same person, all your accounts are in danger of being suspended.
9.Never, I repeat, never enlist your site in any kind of auto-surf or traffic exchange
programs.
Again, this is against Google’s TOS. So stay clear of it.
10.Never, I repeat, never exceed the amount of ads you can display on a page.
Currently Google only allows 3 Ad blocks, 3 Link units and 3 referral buttons to be put on one
page. I personally feel Google has allowed more than what is required. So, I don’t know why you
would ever want more than this.

11.Never, I repeat, never reveal your AdSense Data
Google doesn’t allow public display of your CTR, Impressions,eCPM etc on forums, eBooks,
websites or any other publicly viewable media.
But Google doesn’t have any objection if you mention how much you earn from AdSense… just
don’t go into the details of your clicks, impressions, CTR, or eCPM.
12.Never, I repeat, never stay outdated!
Google’s policies are constantly changing. It will help if you know what changes are taking place
in the world of AdSense so that you can update your sites if required.
If you get banned by AdSense for whatever reason you cannot give the excuse that you were
“not aware” of the policy.This will not be of much help. So know the waters that you tread on!
This article, by no means, is a comprehensive list of AdSense Policies. I highly recommend you go
through all the policies in details.And never even try to cheat the system.

1Way To EarnMassive Checks From Google AdSense

Before proceeding further, I would like to mention that whatever you are about to read might
not appeal to some people. But you have to ask yourself “Do I really want to earn from AdSense
or do I want to be one of the countless many who are laying in the AdSense grave?”
If you decide that you want to be an AdSense winner, then welcome to the club! I can tell you
that what you will read will help you make earn a hefty income with AdSense if you actually do
what you learn.
When I started my AdSense business, I had only 1 site - and that site paid me just a few cents
every day. I cried,wailed, but Google didn’t even notice me. I cried again the next week, and the
week after that, but there was no change in my AdSense earning! Looking at my income, I felt no
better than a beggar on the street, with just a few spare changes in my bowl.
Thankfully, I soon realized that it was foolish to depend on just 1 niche. I understood that I did not
have the power to convert a low-paying niche into a high-paying one. But I DID have the power
to choose my niches.No one could stop me from that.
Most people complain that they are not making any money with AdSense.When I ask them how
many niches they’re in or how many sites they have, the answer is usually 3-4.
You see, it is almost impossible to earn from AdSense with just 1 site unless you get thousands of
visitors every day. But I assume you do not have that kind of traffic, right?

Otherwise you probably wouldn’t be reading this!
If you have just 1-2 niches, I can promise you with almost 100% confidence - you will not be
happy looking at your AdSense earnings! If you want to be a big player, you WILL have to
diversify into many niches.Yes, there is a bit of work involved. But you have to consider this as a
business. If you treat it like a business, it will pay you like a business.
If you decide to do this work yourself, it might take you 1-2 months or maybe 3 months. But it’s all
worth it.Another option is to outsource this work and have other people do it for you. But before
you can outsource something, you must first know how to do it on your own. If not, you won’t be
able to show someone else how to do it.
We have to focus on quantity and volume.We want to play in big numbers. When I say we need
to focus on“quantity and volume”, I don’t mean that we need to forget about the quality of the
sites. The sites still MUST have quality content, and essentially “add something to the internet
world.”
You know, there is something really funny about niches.The way some niches work often defies
logic. Niches that you think would be high paying may prove to be total disasters.
And niches that seem to be hopeless might turn out to be real winners. It really has nothing to
do with competition. I always say that you can never be 100% sure about which niches would be
profitable and which won’t.
I have learned that if I go into 10 markets, there will be around 6 that will be winners. So if I want
300 profitable sites, I need to make around 500 sites.
If you ask me, I feel this is much easier than searching for “the best niches” that are out there. It is
just like throwing enough stuff onto the wall and see what sticks.
Once I understood this basic truth, I spent the next few months,making hundreds of mini sites. In
fact I created well over 500 sites. In order to keep Google and my visitors happy, I made sure to
add some good content on each of my sites.
I drove traffic through my sites using PPC, as that was the most convenient way of giving me
instant results.
After regular testing and monitoring, I found that many of those sites were not paying me. I
scrapped them, and concentrated on those that were good.And my AdSense income has never
been the same again.
I am also about to tell you something that might make some of you feel uneasy.
You must have heard that you should have lots of content on your site.“Content is King”, right?

But my views are a bit different here. If you want to build an AdSense business, I think Content is
NOT always the King.
Yes, you should have good content on your site, and you should also comply with Google’s
policies. But do not get overly obsessed with putting TOO MUCH content on your AdSense sites.
Here’s why.We should not forget that our main aim is to make money with AdSense. How do we
do that? Our visitors click on our AdSense ads. Our aim is NOT to provide our visitors everything
that they are looking for. If we give them enough content, they’ll be getting everything they
want, therefore, they won’t click on our AdSense Ads.
Just rinse-and-repeat the process and get into as many niches as possible.Work smarter by
outsourcing smaller tasks as much as possible.
The AdSense business has got nothing to do with luck. It has got everything to do with volume
and hard-work.
As I said, this involves some work. But the effort you put in will give you equal results.Armed with
this knowledge you can almost dictate your AdSense earnings.

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