Click on the following link to access this tool:
http://tool.motoricerca.info/keyword-density.phtml
Below is a screenshot of the keyword density tool (mentioned above). Be sure to have the following settings applied:
Page URL – Enter the website that you are planning to advertise here (include www).
Include page TITLE – Should be checked
Include DESCRIPTION Meta tag – Should be checked
Include KEYWORDS Meta tag – Should be checked
ALT Contents – “Include Always” should be selected
Now click the “Calculate keyword density” button to run this tool.
Here is what the results look like when I run this tool on www.GoogleMoneyPro.com:
Some things you should notice:
- Look at the word count in the top left corner of the results. You will see something that says “Words: ###, Count: ###”. You will want the “Count” to be at least 150 – 250. In the example above, the count is 634 words.
- Look at the phrase results. You will want the webpage to have at least 2-5% keyword density. To find this out, think of two words and three words that best describe the website. For GoogleMoneyPro.com, the main thing I offer is advertising with Google AdWords. Now I look for the phrases which closely match the short description I just came up with and look for their density. In the results I see the phrase “Advertising with Google” has a 4.84% density, and the phrase “Google AdWords” has a 2.94% density. These are both very good percentages and means that googlemoneypro.com contains relevant keywords (which Google rewards by increasing the quality score).
Websites that have AdSense advertisements on them – AdSense advertisements look like the screenshot below this paragraph. Google doesn't consider a website in AdWords high quality if it contains several AdSense advertisements. You should also avoid advertising for websites which display Yahoo's advertisements. They look almost identical to Google's, but say Yahoo instead.
Websites that are already being heavily advertised – Don't promote websites with tons of affiliates already promoting them. Chances are that these affiliates are already advertising on Google or have already tried to Advertise on Google. I personally avoid advertising websites with a gravity higher than 40.
Websites with duplicate content on each page – Don't promote websites that have very few pages or have duplicate content on each page. This means websites that have links to other pages and instead of going to a different page, re-direct you to the same page you are on. Also, try to find webpages with more than just 1 page. Google will give the webpage a higher content score if it has several pages.
Websites that force you to sign up for something – This includes websites that force their visitors to give their email address before they can continue to another page. You can promote websites that ask the user to sign up for a mailing list, but don't promote the websites that require it before continuing.
Websites without a Privacy Policy – Google favors websites that have a Privacy Policy (or a Terms of Service). This link is usually near the bottom of the page and is a small text link. This isn't too common for most webpages, so if the webpage doesn't have this, don't worry too much. But you should still look for it and favor websites that contain it.
Websites that are confusing or tricky – If the website is confusing to you, then don't promote it. Make sure the website has clear information and contains an easy way for you to navigate the website. This can either be by a site map, or if the website is small enough it can have links to each of the pages at the bottom of every page. Try to avoid webpages where the only way you can get to the previous page is to click the back button.
Websites that are Borderline Illegal
Don't advertise for websites where you find yourself asking “Is this product legal?”. Some of these sites include cable descramblers, P2P sites or programs, and products that are rip offs. You will also want to avoid websites that allow you to download unlimited music, songs, videos, movies, games, etc. These sites are very popular, but Google doesn't allow anyone to advertise these sites on AdWords.
Other factors you want to avoid – This includes misspelled words, pictures that don't appear, websites contradicting themselves, etc. Also, try to avoid websites that rely very heavily on Flash presentations. If you don't know what this is, don't worry about it because most affiliate pages don't use heavy amounts of it.
Website Owners and Advertisers with Landing Pages
If you want your website to receive the highest amount of traffic, with the lowest possible keyword bids, you need to apply as much information in following list to your webpage as possible. All of the information in this list will increase the Content and Quality score of your website. If your website does all of the following then Google will recognize your site as being very important and informative and will not require you to increase your bids to a ridiculous amount.
Your Website Should:
Have at least 150-250 keywords on your landing page – Have at least this amount, it is okay if you have more. If your website contains a large amount of keywords, make sure your keywords are relevant by using the keyword density tool.
Have a Privacy Policy – Try to add a Privacy Policy or a Terms of Service page to your website. They don't have to be extremely specific and detailed, just create a basic one. If you don't know what a Privacy Policy is or if you don't know how to create one, just do a search on Google for “Privacy Policy Example” and model yours after the example.
Don't duplicate other websites – Don't simply copy the merchants HTML and put it on a different domain name. This will give you a low content and quality score. Instead try to make a unique landing page or review site linking to your affiliate hoplink.
Provide information without requiring people to register – Don't force people to give their name and email address before continuing to another page. Instead make the email sign up an option, and give a link to the other page.
Give examples and demos of what you offer – Google really likes it and thinks your website is professional if you show the visitors exactly what you offer in a proof or in an example.
Openly describe your business – On the contact us page or on an About Us page, describe what your business is and what it does. List the goals and contact information of your business.
Tell your visitors how they can contact you – Some people don't list any form of contact at all. If you don't want to offer your phone number and address, you should at lest tell them your name and give them an email address to contact you by.
Make your site easy to navigate – You do not want to have a website that only has one link to get to each page. If you have a large website, add a site map to your webpage. If you have a small website, add the links to each webpage at the bottom of each page.
Watch out for Sponsored links – Don't put any sponsored links such as Google AdSense or Yahoo related advertisements on your landing page. If you do have sponsored links on your landing page make sure they are clearly marked as “Sponsored Links”.
Don't display important information in images – Use text instead of images to display important information. Google can't read the text in images.
Make sure your TITLE and ALT tags are descriptive – Don't use the same title for each page on your website. Make each title unique to the webpage. Also, make sure your important images (such as buttons, logos, etc) contain an ALT tag which further describes the image.
Avoid poor HTML and broken links – This can quickly lower the quality of your site, so make sure your HTML is properly written and be certain that there are no broken links on your website.
Try not to use dynamic pages – Dynamic pages are webpages that use the “?”or the “&id=” in the URL. Spiders have trouble following these pages, so try to only use Static pages.
Don't put too many links on one page – Don't put more than 90 links on one page. If you have that many links, make a site map page and break it up into categories.
Search Spider viewing problems – Remember that not all search spiders can view JavaScript, Cookies, DHTML, or Flash. Also, don't try to track or block spiders on your webpage.
Make your webpage people friendly, not Spider friendly – Don't use cloaking techniques or other tricks that make spiders think your webpage is perfect. Remember, Google uses both Spiders and people to review websites.
Don't participate with link programs – Don't use services from websites that will increase the number of links coming to your website.
Avoid Google management programs – Don't use computer programs that automatically submit your website(s) to Google search, and don't use programs that find your position in Google. These violate Google's Terms of Service.
Don't hide text or links – Don't make your text the same color as your background color or hide it behind pictures. Do this and Google may think you are spamming. Also, don't hide links behind pictures or tables.
Don't re-direct visitors – Don't redirect people from your destination URL to a different landing page. If you must redirect information, use a 301 redirect.
Don't mention irrelevant things on your landing page – This can confuse the Search Spider, which lowers your content and quality rating. An example of this would be people who use personal stories to sell their product.
Make your images unique – Don't name your pictures confusing things like “img903848023_b.gif”. Instead name the image “download_button_large.gif”.
Use ALT tags for images – Make an ALT tag for your important images to further help the Spider to understand the meaning of the image.
Make the text in your website descriptive – Use descriptive words and phrases in your webpage. Don't use the same words over and over. If a keyword has too high of a density level, then Google may think you are trying to spam.
Use the keyword density tool – Try to get your important keywords or key phrases to have a density level of 2-5% in your landing page.
If you want to go all out, and have the best possible quality score and content rating for your website then I recommend that you do the following, as both will increase the importance of your webpage to Google.
Make unique landing pages that contain the keyword in the URL – In this guide I mention how you should put similar keywords into different AdGroups, so that you can include the keyword(s) in your text advertisement to receive the highest CTR possible. For this you will first need to go to one of your AdGroups (or think of a new AdGroup) and get a common keyword that fits almost every keyword in the AdGroup. Lets say the AdGroup is HP Printer Cartridges. If that's the case, then do the following:
Make a unique landing page that contains that phrase in the URL. So if your original landing page was “index.htm” make your new landing page “hp-printer-cartridges-index.htm”.
Now, you can either use that URL for the AdGroup “HP Printer Cartridges” or you can make your URL even more targeted.
To make your URL even more targeted, make a new directory (new folder) and name it the phrase you came up with above. So for the example, I will name this folder “hp-printer-cartridges”. Now, you should move your new landing page and any images associated with your landing page into this folder. When you are done, you should upload the whole folder and its contents to your web host. Now your new destination URL should look like “http://www.examplewebpage.com/hp-printer-cartridges/hp-printer-cartridges-index.htm”.
Why should you do this?
If you do this, then Google will look and see that “HP Printer Cartridges” is mentioned twice in the URL, and that the phrase “hp printer cartridges” is included in many of the keywords in your AdGroup. So Google will look at both of these factors and will think that your website is dealing strictly with HP Printer Cartridges. This will give your website a very high quality score and content rating.
Including the keyword in your title – So now to take it one step further, you will completely convince Google that your website is relevant. You can do this by adding that phrase into the title of your landing page. So if your title was “Cheap online printing ink”, you should now make it “HP Printer Cartridges – Printing Ink”.
This is as far as you can go when you are increasing the content of your webpage. If you do what I mentioned above, then you will have zero keywords that are marked “Not Being Displayed on First Search Results Page”.
Wow, that's a lot of things I need to do…
I am sure that is what almost all of you are thinking. In fact you were probably thinking “He just wants us to create a perfect webpage”, which is exactly what Google is looking for. If you follow even 80-90% of what I mentioned above, you will have 80-90% less poor quality keywords and your bids will be dropped dramatically.
I recommend watching the following video from Google that explains how to optimize your website for Google AdWords.
Selecting Keywords
Some of you may be wondering “is there a shortcut to find keywords that are going to be active for search without me forcing them to have a high relevancy?”. If you have asked yourself that, then I have some good news because there is an easy way for you to find relevant keywords for your website without having to change your website at all. This technique is great for website owners but it is perfect for affiliates that don't own a webpage of their own.
We all know that Google has a certain way that they determine what keywords are relevant or not relevant for your website, so why not just have Google tell you what keywords to use.
You may have not realized it, but Google will tell you what keywords to use and those keywords will not be Poor Quality for search. Here's how you find these keywords.
- Go to Google's Keyword Research Tool and click on the “Website Content” section.
- Now enter the main address of the website you're advertising for (this would be the address you have in your display URL in your advertisements).
- Click on the “Get Keywords” button
- All of the keywords listed below are keywords Google has found to be extremely relevant to your website and these keywords will have a lower bid and almost all of these keywords will be active for search.
Want more keywords because this list was too small? No problem! Just do the following:
Take the first keyword that was in the list Google gave you and click on the link titled “Keyword Variation” in Google's Keyword Tool. Enter this keyword into the text box titled “Enter one keyword or phrase per line” and then hit the “Get More Keywords” button. Add all of the relevant keywords to your keyword list on the right side of the page. Repeat this with the second keyword in your keyword list, then your third keyword, and so on until you have a very large keyword list.
Want even more keywords? Just do the following:
Do the exact same thing mentioned above, but this time only enter the keywords you haven't researched yet (use the keyword you found in the step before this one). Then add these keywords to your list and keep doing this until you're satisfied with the number of keywords you have.
So why should you find keywords this way? Well since Google is looking for relevant keywords for your website, it is best that you start your keyword list by using only keywords Google thinks are relevant to your website. Then to find more relevant keywords, do keyword research on the already relevant keywords to find similar keywords for your list.
When you are done simply download the list and save it to your computer before you add these keywords to your AdGroups. Remember to try to group these keywords as well as possible.
Writing a Well Targeted Text Ad
Yes, Google also wants you to have a well targeted and relevant text ad. If you have this then Google will raise your quality score. Here's how to get a relevant text ad:
- Google looks at three things to determine relevance and these three things are your keyword, text ad, and landing page. If all of these are relevant to each other then you will have a good relevancy score, which increases your quality score.
- To get your keyword and your text ad relevant to each other, simply include the keyword in your text advertisement.
- To get your keyword and your landing page relevant to each other, see if the keyword appears in the landing page's text. If it does then your keyword will be relevant to your landing page and since your text ad also contains the keyword your text ad will be relevant to your landing page.
If your keyword is not found in your landing page you will need to have some type of connection between your landing page and your text ad. To do this, do the following:
- Use the keyword density tool mentioned earlier in this guide to find and list all of the keywords that are found on the landing page.
- Find a keyword or keyphrase that has a high density and put this somewhere in the description of your text ad.
Doing this will allow Google to find a connection between your landing page and your text ad.
Fixing Poor Quality Keywords
How exactly do you use the information in this guide to fix your poor quality keywords?
Fixing Inactive Keywords if You're an Affiliate
If you're an affiliate without a webpage it will be a little bit more difficult for you to have a perfect keyword list where none of the keywords are inactive for search. But here's what to do to make sure a large majority of your keywords are active for search.
- Use the Finding Keyword's techniques I mentioned above to find the keywords that will most likely be active for search.
- Make sure you don't over bid on your keywords. I never bid more than $0.20 per click 95% of the time. I set all of my bids to $0.05 per click and then I gradually raise them until I reach the most I'm willing to pay which is usually $0.15-$0.20 per click.
- Try to have a high CTR. If you're having trouble, then I recommend using Dynamic Keyword Insertion.
- If you do find that you're having to use high bids for your search network keywords, then change your Campaign Settings to allow different bids for content network and the search network. This way you can lower your bids on the Content Network so you're not begin charged large bid prices for both the search and content networks.
- Don't forget to read the section in this guide titled “My Keywords Are Inactive for Search”.
Fixing Inactive for Search if You Own A Website or if You're an Affiliate that Owns a Website
If you own the website you're advertising on then you have a little bit more of an advantage because you can simply create new landing pages for each AdGroup that is relevant to that AdGroup. This lets you choose the keywords you want because you can simply make them relevant.
To do this use the techniques in the section of the guide titled “What Website Owners & Landing Pages Need to Do”.
Don't forget to also use these same techniques:
- Use the Finding Keyword's techniques I mentioned above to find the keywords that will most likely be active for search.
- Make sure you don't over bid on your keywords. I never bid more than $0.20 per click 95% of the time. I set all of my bids to $0.05 per click and then I gradually raise them until I reach the most I'm willing to pay which is usually $0.15-$0.20 per click.
- Try to have a high CTR. If you're having trouble, then I recommend using Dynamic Keyword Insertion.
- If you do find that you're having to use high bids for your search network keywords, then change your Campaign Settings to allow different bids for content network and the search network. This way you can lower your bids on the Content Network so you're not begin charged large bid prices for both the search and content networks.
- Again, don't forget to look at the section in this guide titled “My Keywords Are Inactive for Search”
Quality Score Types
There are three different types of quality scores that affect your advertising, positioning, min bid, and generally your overall return on investment. These three different types of quality scores are Account, AdGroup, and Keyword Quality scores.
Account Quality Score
Your account quality score is basically an average quality score based on everything that happens within your account. Your account quality score is determined by your account's average click through rate on the search network, your account's performance history (more importance is placed on most recent history), your advertisement's relevance, and other relevancy factors which include things that you don't control like average stay on site, IP targeting, etc. The other relevancy factors have very little effect on your quality score so don't worry about them.
Your account quality score is used to determine the minimum bids for the keywords you add to your account that receive very little traffic. This is why I recommend adding keywords that receive traffic first and then add the keywords that don't receive much traffic a week later because your Account Quality Score will be higher. So a good Account Quality Score will help keep you new keyword minimum bids lower.
AdGroup Quality Score
Your AdGroup Quality Score is based on the average performance of each of your AdGroups and each AdGroup has its own unique quality score. Your AdGroup quality score is based on your AdGroup's sponsored search click through rate, landing page(s), account quality score, advertisement's relevance, AdGroup history (more importance placed on most recent history), and of course other relevancy factors.
Your AdGroup Quality Score is used to determine your Content Advertising ranking, placement, and bid. If you have a high AdGroup Quality Score you will receive more quality traffic on the content network at a lower cost.
Keyword Quality Score
Your keyword quality score is more advanced and each keyword has its own unique quality score. Your keyword quality score is determined by the historical CTR of that keyword on the search network, keyword's relevance to your text ads, your landing page quality, account history (measured by the CTR of all the ads and keywords in your account), historical CTR of the display URL's in the AdGroup, and other relevancy factors.
Your Keyword Quality Score determines the minimum bid, position, and ranking for your keyword on the search network (Google.com).
How your Advertisements Rank is Determined
Here's the current formula Google uses to find your advertisement's rank.
Ad Rank = (Your Max Bid) x (Quality Score)
Here's an example of this in the table below:
| Ad Rank | Max Bid | Quality Score | |
| Advertiser 1 | 1.14 | 2.29 | 0.5 |
| Advertiser 2 | 2.1 | 0.84 | 2.5 |
Please keep in mind that this is a crude example, I'm just using it to help illustrate how it works.
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