Ok, so now you have an AdGroup that’s active and running but that’s all you have. So what do you do next?

Simple, now we are going to create more AdGroups to cover more keywords and get more traffic. This will bring you more visitors and more sales, resulting in more profits!

Getting More AdGroups

First off, to create more AdGroups you will need to actually create a new AdGroup. To do this, go to the campaign you’re advertising in and click on the link titled “Create new AdGroup”. This will take you down a familiar path where you should now easily be able to successfully create a new AdGroup.

Getting More Keywords

One of the things you will still need help with at this point is generating a larger keywords list and grouping your keywords. This way you can get more traffic to your advertisements. I will explain how to create additional keyword lists and how to easily group your keywords in the sections below.

Getting Started

Since you already have your campaign and AdGroup setup, we are going to use a much faster and easier approach to generate large keywords lists and relevant keyword groups. To do this we are first going to create the keyword list and then we are going to group the keywords.

To generate the keyword lists, we are going to use a combination of “Google’s Keyword Suggestion Tool” and “WordTracker’s Free Keyword Tool”.

Google’s Keyword Tool / WordTracker’s Keyword Tool

There are two ways you can access Google’s Keyword Tool. The first way is by clicking or using the link below:

https://adwords.google.com/select/KeywordToolExternal

The second way is to login to your Google Account. Once inside your Google account click on the “Tools” link near the top of the page, then click on the “Keyword Tool” link. This keyword tool is excellent to use. Its one of the best keyword tools I have seen, and it is free. I would highly recommend this tool for everyone advertising with Google AdWords.

Step 1) Start off in Google’s Keyword Suggestion tool by entering the address of the website you’re promoting in the “Website Content” section of your AdWords keyword tool and search for related keywords.

Step 2) Google will now display a list of keywords that are relevant to the website you’ve entered.

Step 3) Once you’ve added all of the relevant keywords to the list, click on the “Descriptive Words or Phrases” option on the keyword tool.

Now, look at the first keyword in your keyword list on the right side of the page. Type this keyword into the text area in the “Descriptive words or phrases” section and click the “Get Keyword Ideas” button. Google will then search for additional keyword related to the keyword you’ve entered.

When the new keyword results appear, do as you did previously and add all of the relevant keywords to the same keyword list on the right side of the page by clicking on the blue “Add” link.

Step 4) When you’ve added all of the relevant keywords to your keyword list, look at the second keyword in the list and search for additional keyword related to this keyword. Remember not to search for two different keywords at the same time in the keyword research tool. Although Google allows doing this, it doesn’t give you as many keyword results.

Keep on searching and adding relevant keywords to your keyword list until you can’t find anymore keywords.

Note: After you search 20-40 different times using the keyword tool, Google will give you an error saying that an error has occurred and their engineers have been notified. This error means that Google has noticed you over-using the keyword tool and they aren’t going to allow you to use it for the next 10-15 minutes. Don’t worry, this happens to me all the time. If this happens, just download your keyword list to your computer (instructions for this in step 5) and finish your keyword list in 20 minutes or so.

If this happens or if you run out of keywords to search for, it’s time for you to shift over to use WordTracker’s Keyword Tool. To use WordTracker’s keyword tool go to http://www.gmoneypro.com/wordtracker.php and on the main page, enter a keyword that describes the product you’re advertising. When the results appear write down all of the keywords that you feel are relevant and you haven’t already searched for on Google’s keyword tool. After you write down all of the keywords you feel are relevant, search for another keyword on WordTracker and do the same.

Step 5) After you’ve added keywords from WordTracker for 10-15 minutes, try Google’s keyword tool again. This time copy and paste the first keyword from the list you generated with WordTracker into Google’s Keyword Tool and find similar keywords. Once again continue adding all the keywords you’ve found to be relevant. Keep doing this until you’ve found all the keywords possible for the website you’re advertising.

Only Getting Traffic Generating Keywords

You don’t have to do this step, but it’s something I do every time. We need to make sure that you only add keywords that will generate traffic first. Why? Because since your account is new, Google won’t have an advertising history for you. If you don’t have an advertising history, Google won’t know what to ask you to bid for keywords that receive very little traffic and so these keywords may be inactive for search. But by starting off by only advertising traffic generating keywords at first, and then adding the keywords that receive very little traffic, you will ensure that you will be getting the lowest cost per click and the best positions for those keywords possible.

Step 1) Go to Google’s traffic estimator tool by going to the following website address: https://adwords.google.com/select/TrafficEstimatorSandbox

Step 2) Copy and paste all the keywords from your keyword list (if you have more than 1,000 – Just copy and paste 1,000 at a time). Then select your available countries as “All Countries and Territories” and don’t enter a max daily budget. When you’ve done this click on the continue button.

Step 3) Google will now display all of the keywords which will generate traffic. Google will also display the keywords that will receive zero traffic. So to filter out the traffic generating keywords from the non-traffic generating keywords you will need to download/export the results to a file. In that file just copy and paste the keywords that generate traffic and save it in the same file as the keyword list you created with Google’s Keyword Tool, except name it something like “Keywords with Traffic”. Don’t expect all of the keywords in your keyword list to be traffic generating keywords. Usually 30% or less are.

After you’ve done this continue to the next step to group your traffic generating keywords. After you are successfully advertising the traffic generating keywords for a week or so, I would then add the non-traffic generating keywords to your account. This will help increase your traffic in the content network and possibly the search network.

Grouping Your Keywords

Now comes another important part. You will now need to sort your keyword list into smaller keyword lists by theme. This means if you were selling laptop computers you would put all of the “Dell” keywords into their own keyword list, all of the “Apple” keywords into their own keyword list, etc.

Don’t worry though because there is no way I would have you sort all of these keywords into smaller AdGroups yourself. That would take forever! Instead, you will use a free tool that Google offers called “AdWords Editor”.

Here’s what to do step by step:

Step 1) Download AdWords Editor (it’s free) by going to the following website: http://www.google.com/intl/en/adwordseditor/. You can also find the download link within your AdWords account.

After you’ve downloaded AdWords Editor, install it on your computer.

Step 2) Open AdWords Editor and it will ask you to enter your account information for you AdWords account. After you enter your information, AdWords Editor will download your entire account so you can view it through the AdWords Editor software.

Step 3) Using the drop down menus at the top of AdWords Editor go to “Data > AdGroups > Add New AdGroup.

This will cause AdWords Editor to create a new AdGroup. Don’t worry, nothing you do in AdWords Editor effects your Google Account until you post the changes.

Name this new AdGroup DELETE because you will eventually delete this AdGroup (you will see why shortly).

Step 4) Now go to the DELETE AdGroup you just created (it should still be selected since you just named it) and click on the “Keywords” tab, because we are going to add your keyword list.

Once you’re at the “Keywords” tab click on the “Make Multiple Changes” button and select “Add/Update Multiple Keywords”.

A window will open up and in this window you will see a large blank area where you can insert the keywords. Now, open the file that contains the keyword list you created on Google and copy and paste all of the keywords from that file into the window that’s open in AdWords Editor. When you’ve done this, click on the “Next” button for AdWords Editor to review the keywords. After AdWords Editor has reviewed the keywords click on the “Finish” button to add the keywords to your account.

Step 5) When the keywords are added to your AdGroup, Go to the “Tools” menu and select “Keyword Grouper…”, this will open the Keyword Grouper tool.

Before you click on the “Generate common terms” button to start grouping your keywords you will want to tell AdWords Editor to ignore certain common words. To do this enter the following words into the “Ignore these words” section of the keyword grouper:

An	Getting	Is	one	Was
And	He	Me	Our	your
But	his	My	that	A
For	I	of	The
Get	In	on	To

After you’ve told AdWords editor to ignore these words, click on the “Generate common terms” button. This will display the AdGroup names that Google will group the keywords into. Then click on the “Next” button for AdWords Editor to sort the keywords into those AdGroups (note: AdWords Editor will create the AdGroups for you, you don’t have to create them).

Step 6) Now AdWords Editor will display the title of the AdGroups as well as the keywords within those AdGroups. Make sure that you don’t copy your text advertisements to each new AdGroup by checking “No, don’t create any text ads in the new ad groups”. When you’ve finished reviewing the changes, click on the “Finish” button for AdWords Editor to sort and group all the keywords within that AdGroup.

Removing Duplicate Keywords

Now that you have all the keywords you’ve added into AdWords Editor, you need to remove any duplicate keywords you may have. This is very easy to do, and all you have to do is to select the campaign you want to search for duplicate keywords by clicking it on the left side of AdWords Editor. Then simply go to the “Tools” menu and select “Find Duplicate Keywords…”.

A window will pop-up and in this window select “Strict word order”, “In the same campaign” and “duplicates must have the same match type”. Then click on the “Find Duplicate Keywords” button.

Google will now display a list of the keywords within your account. If you look through the list you will see keywords highlighted in purple. These keywords are duplicate keywords and you should delete these from your account. You can delete them by selecting the keyword with your mouse and then click on the delete button.

Getting Keywords to Your AdWords Account

Since you’re more familiar with your AdWords account than AdWords Editor, it will be much easier to just copy the work that AdWords editor has done into your account. If you’re experienced with AdWords Editor or if you feel you can update your account with AdWords Editor feel free to do it that way.

Step 1) Decide which keyword group you’re going to make into an AdGroup first by looking through all of the keyword groups AdWords Editor has created. Remember to choose relevant keywords.

Step 2) In your Google account (not AdWords Editor) open the AdGroup you’re wanting to add keywords to or create the AdGroup you’re going to use.

Step 2) Create a text ad for the AdGroup, make sure it’s similar to the keywords you’re going to put in this AdGroup.

Step 3) Copy the keywords from AdWords Editor into your AdGroup. You can do this by selecting the keyword group in AdWords Editor, clicking on the keywords tab, and exporting the keywords to your computer by clicking “File -> Export to CSV -> Export Current View”. Then open the file AdWords Editor created and copy and paste the keywords into your account.

Step 4) Wrap the keywords you’ve selected to add into your new AdGroup.

Step 5) Finish and save your new AdGroup.

After you’ve finished and saved your new AdGroup you should add more text ads to the AdGroup you created. When you’ve finished adding text ads, you should add another AdGroup to your account. Keep doing this until you have several AdGroups in your account. I realize that this can take a while, so if you need a break, you can continue reading and pick up on adding more AdGroups to your account when you’re done with your break.