One of the easiest methods in viral marketing is using a Tell-A-Friend script. This is a simple programming script that you can attach to the programming of your website. Generally, Tell-A-Friends scripts are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.
The basic concept of a Tell-A-Friend script is a script wherein a person may input his name, E-mail address, the recipient's E-mail address and send the media to the intended recipient much like an E-mail with an attachment. As the recipient receives the E-mail he wouldn't think of the mail a spam mail because he would see the sender's name as someone he or she knows and trust.
Tell-A-Friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.
With the E-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another Tell-A-Friend script.
Then the process begins and REPEATS again. As more people use the tell-a- friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.
No comments:
Post a Comment