Getting Keywords

Finally, you’ve got a website to advertise with. This next section is equally as important because you’re going to find keywords to advertise your website.

Introduction

A key to having a successful online business is making sure that every single person who is even the slightest bit interested in your product sees your advertisement. The best way to do this is by creating a very huge relevant keyword list (thousands of keywords). By the way, to give you an idea on how many keywords I am talking about, I have one website which has so many keywords that I reached the keyword limit for TWO AdWords accounts. That means I had so many keywords that it took two Google Accounts to hold them. Google will not let you have more than 55,000 keywords in an account.

Some products have many keywords, while others have very few. Don’t ever give up on adding keywords to your accounts. I never realized how many keywords existed which had literally no competition until I researched them (you will find how I did this in a few paragraphs). Usually the more keywords there are available for the product, the better. Not just because it is searched more often, but also because most people who are also selling the same product will only select a few general keywords which may be very broad keywords. For example, most people who sell DVD software usually favor keywords such as “copy dvd”, “dvd copying software”, or “dvd duplication”. But the thing wrong with this is that people who are searching for DVD copying software don’t type in exactly “dvd duplication”, but instead they usually type in something like “download dvd copying software” or “free dvd to cd burning software”, or “how can I copy a DVD”. Most online advertisers are so busy they usually miss these valuable keywords, which you can get an ad rank under 8.0 with a max bid of $0.05 per click. So the best way to get every possible click you can is to develop an unimaginably huge keyword list. By the way, when you have over 45,000 keywords in your Google AdWords account, Google will alert you and will tell you to delete some, but instead just create a new AdWords account with a different email address and keep adding keywords. Remember, you can’t go over 55,000-60,000 keywords per account.

For those of you who are following this guide and creating a campaign at the same time, read on. For those of you who are skimming this guide to find new tips and already have a campaign created, go to the paragraph titled “Now You Have Your Campaign Created”.

Creating Your Keyword List

Now it’s time to focus on creating your keyword list. Before you do this, make sure you have the following:

• The website chosen that you’re going to advertise with
• The main website address (URL) of the website you’ve chosen (not your destination URL/affiliate address).

Below are the steps to creating a huge and relevant keyword list for your advertisement.

*Note – I will be creating a keyword list for GoogleMoneyPro.com in the examples below.

Step 1) Go to Google’s Keyword Tool by clicking on the following link: https://adwords.google.com/select/KeywordToolExternal. Once there, select the “Website Content” option.

Enter the website address for the product you’ve chosen into the text area and click on the “Get Keyword Ideas” button.

Step 2) Grouping Your Keywords Together

Grouping keywords together isn’t just important for Google, it also helps increase click through rates and conversions. Each keyword group will eventually become its own AdGroup, this way you can have very specific text ads (I explain this more later). In this section I am going to show you how to create your keyword list and group you keyword together at the same time (this will make it much easier and quicker than doing both individually).

After you click the “Get Keyword Ideas” button Google will search the webpage to find the keywords which are the most related to that website. The page will change and will list several columns of keywords when Google is finished searching the website

If you look near the top of the results you will see something that says “Showing keywords grouped by these terms:”. In my particular search, the following keyword groups were shown:

Google may show more or less keyword Groups for your webpage, so don’t worry if your results look different from mine.

Look at each of the keyword groups that Google has created for your keywords. You should make a mental note about the most relevant keyword groups because these will be your first AdGroups. Remember, the most relevant keyword groups are the ones that best describe the product you’re going to sell. It’s not necessary to look at all of the keywords within the keyword groups, all you need to look at are the names of the keyword groups as these will be descriptive enough.

So go ahead and decide which keyword group is the most relevant for the website you’re advertising. For GoogleMoneyPro.com, the most relevant keyword group would be “adword” which has 27 keywords.

The keyword group you have just chosen will shortly become your first AdGroup.

Step 3) Now scroll down and look at all of the keywords within the keyword group you’ve just chosen as the most relevant.

Look through the list of keywords and click on the blue “Add” link next to each keyword that you feel accurately describes the website or product. Try not to add any keywords that aren’t relevant to the website. You will notice that each time you click on the “Add” link, Google will add the keyword to the keyword list on the right side of the page.

Step 4) After you’ve added all the relevant keywords to your keyword list, it’s time for you to download the keyword list to your computer.

To do this, simply click on the “text” link at the bottom of your keyword list where it says “Download these keywords”.

If you want, you can also download your keyword in .CSV format. Be sure to remember where you saved your keyword list.

The Next Step with Your Keyword List

Ok, you’ve probably noticed that your keyword list is no where near 40,000+ keywords. In fact, your keyword list right now is probably anywhere from 3 – 100 keywords. So how do you get all the rest of the keywords? I will get to that later in this guide, because you are doing a more important thing right now.

Since your account with Google is brand new, you don’t have an advertising history with them. If you had an advertising history with Google they would know whether or not you are a good advertiser or a bad advertiser. The way Google determines this is by looking at your account performance record. If you have relevant keywords, great text ads, and good account organization then you will have a good account history with Google. Likewise, if you have poor keyword lists, bad text ads, and horrible organization Google will view your account as poor.

So what’s the difference between Good account history and Poor account history?
One of the ways Google determines your minimum bid (Quality Score) for your keywords is by looking at the other advertisements for that same keyword. If the keyword has no other advertisers, Google has no data to use to determine an accurate Quality Score for you for that keyword. So Google will rely on your account history to help them determine your minimum bid for that keyword. If you have a good account history Google will assume that you will do a good job advertising the new keywords, and will give you a good quality score for those keywords with a low minimum bid. On the other hand, if you have a bad account history, Google will assume you will do a bad job advertising the keywords and will give them poor quality scores with high minimum bids.

By starting off with a small, relevant keyword list you will begin your Google Advertising on the right foot and will quickly develop a great advertising history with them. This means that later when you add the rest of your keywords that may not be as relevant to your website, Google will give them a low minimum bid and a great quality score based on your account history.