Glossary

Google AdWords Campaign Summary Map

1. Allows you to create a new Keyword Targeted Campaign
2. Allows you to create a new Site Targeted Campaign
3. Displays your Google AdWords advertising statistics for the time frame specified.
4. Displays and tracks your advertising results for your websites that are on other search engines for the time frame specified.
5. Shows how many times your advertisement was displayed for the time frame specified.
6. Shows your Click Through Rate for the time frame specified.
7. Shows your average Cost Per Click for the time frame specified.
8. Shows your average Cost Per Thousand impressions for the time frame specified (this is only displayed if you have a site targeted ad running).
9. Displays Google AdWord messages.
10. Allows you to view performance reports for your campaigns.
11. Shows you in depth information about visitors and your website (you must own your own website and place a Google code inside your HTML code on all of your web pages to use this tool).
12. Allows you to edit your account information (ex. Username, email, address, billing information).
13. Allows you to use free tools to help increase your advertising performance.
14. Allows you to edit your conversion tracking information (you must own your own webpage to use conversion tracking and you will have to place a Google code into your HTML on your thank-you sales page).
15. Allows you to view the performance of all of your Google Campaigns.
16. Allows you to view the performance of your ads during a different time frame.
17. Displays the status of your campaigns and Ad Groups.
18. Shows you max daily budget for your Campaign.
19. Shows the clicks your campaigns have received for the time frame specified.
20. Displays the conversion rates for your websites (you must own your website and place a Google code in your HTML on your thank-you sales page for this to be displayed).

Glossary of Internet Marketing Terms

ACPC – Average Cost Per Click also called Average CPC

AdGroup – This contains up to 2,000 keywords for the website you are advertising. You will find your AdGroups within your Campaigns. You adjust the text in your advertisements, maximum CPC, keyword lists, and destination URL’s from your AdGroup.

AdWords – The pay per click advertising Google uses.

Affiliate Marketing – When someone advertises for another company online to receive a commission for each sale they make.

Affiliate Hoplink – The web address that ClickBank gives you that you advertise with. If you don’t advertise using your affiliate hoplink, you will not get credit for any sales you generate. You should enter your affiliate hoplink into the destination URL of your text ad.

Campaign – This contains 1 or more AdGroups, you control your advertising locations, maximum daily budget, and a few other things for all of the AdGroups within that Campaign.

Click – When someone clicks on your advertisement with their mouse to view your webpage.

Content Network – Where your advertisements are displayed on websites that Google doesn’t own.

Conversion – A sale.

CTR – Click Through Rate – Number of people that click on your ad out of 100 or 1000 impressions.

CPC – Cost Per Click – Usually the average cost per click for all of your clicks.

CPM – Cost Per Thousand – Can be cost per thousand clicks or cost per thousand impressions.

Destination URL – This is the website where your Advertisement will send the web surfer to if they click on your ad. This should also be the special URL the company you’re advertising for gave you.

Display URL – This is the website displayed in your text advertisement, and you will want to put the companies main web address right here. For example if you are advertising for Wal-Mart, you put www.walmart.com here, but you set your special URL as the Destination URL.

Gravity – A measurement used by ClickBank that tells you how many affiliates are currently selling a certain product. For example, if 40 affiliates have sold at least 1 product within the past pay period, the Gravity would be close to 40.

Impression – The number of times your advertisement is shown.

Keyword – A single word the web surfer types into a search engine to find results.

Key phrase – When more than one word is typed into a search engine to find results.

MCPC – Max Cost Per Click – Maximum you pay per click. Also called Max CPC.

Niche – An unknown or unadvertised website or keyword that has high traffic or a high conversion rate.

PPC – Pay Per Click – Search engines where you have to pay for each click.

Quality Score – A formula Google uses to determine the position of your ad and the amount of money you have to pay to keep your keyword(s) activated.

Query – Each time someone searches for something.

ROI – Return On Investment

SEO – Search Engine Optimization – When you optimize your site to make it easer to be listed in free search engines.

Search Engine Spider – Internet program that scans a website to determine keywords, size, relevance, etc.

Search Network – When your advertisements are displayed on websites that Google owns such as Google.com.

Traffic – The amount of visitors to the website you own or are advertising for.