How to Manage Your Account

You will want to manage your account as much as possible, but for many beginners they don’t know quite what to do. Here is a simple list to follow every time you log onto your Google account.

1. Make sure your last payment was received. Sometimes if you pay your fee’s using a debit card, Google will say it was denied. I’m not sure what causes this error, but all you have to do is re-enter your debit card information. You may also want to take advantage of Google’s payment feature, which lets you enter two credit cards in case one of your credit cards is not accepted by Google.
   
2. Make sure your Campaigns are receiving close to average traffic. If a Campaign seems like it is receiving less than usual traffic, then something is wrong with your advertisement and you will need to find the problem to fix it.
   
3. Re-activate as many inactive keywords as you can. I will show you a simple way to do this later in this guide.
   
4. Make sure your daily budgets is set higher than Google recommends, because Google rarely updates its recommended budget, so if you are spending more than your recommended budget and you think that is good since Google’s rule is your MAX DAILY BUDGET X DAYS IN THE MONTH = MOST AMOUNT OF $$ YOU WILL BE CHARGED, think again. One time I thought the same thing, then one day I saw a message from Google which said “You Need To Increase Your Daily Budget for this Campaign. Doing so will increase the amount of clicks you receive. Last month you missed 73% of your traffic because your daily budget was set too low.”
   
5. Check your Text Advertisements and make sure that they are still all active and have a good CTR.
   
6. Increase the bids of your keywords which are ranked above 10.0 (Don’t do this if you can’t afford it).

Also Don’t Forget…

Always make smart decisions about individual keywords, AdGroups, and campaigns by looking at the history of the specific item. This will help tell you what things you did to improve your account, and also what things you screwed up on which hurt your account. You will also want to make sure your Account is structured properly. I recommend watching the following video by Google which shows you how and why to do this.

Google Video - Structuring AdGroups