POWER BLOG: Ways to Drive More Traffic to Your Website

Below are a list of ways that you can increase the amount of traffic you can receive to your website.

Always add new or unused keywords.
Search your website for unadvertised items. For example: if you sell printers then you may have forgotten the keywords computer paper, computer ink, ink jet, etc.
Include more specific keywords. For example: ink jet printers, laser jet printers, bubble printers, Circuit City printers, Best Buy printers, etc.
Google recommends that you should separate all your high-traffic keywords from the poor performing keywords and put your best performing ones into a separate campaign. This way you can set a high daily budget for the best performing keywords without losing money on the poor performing keywords. I would not do this unless the high performing keywords are less than one week old.
Increase your daily budgets. Like I said earlier, you never want to reach your daily budget, so double whatever Google says it should be set at. This way you will always receive 100% of search traffic.
Increase your Max CPC for you higher performing keywords.
Increase your quality score through optimization; I mentioned how to do this earlier.
Broaden your Geo targeting settings. You can do this by selecting more countries to advertise in. You can also do this by creating another webpage in a different language and advertise in countries which speak that language.

Google has a video which tells you how to optimize your AdWords account to receive more traffic.

Google Video - Optimize To Increase Traffic

I also recommend you watch the following video to make sure you�re getting as much traffic as possible from your campaign settings:

Maximize Traffic Settings

Good Google Advertising Rules to Follow

Below is a list of good advertising rules to follow. Follow these rules to give you the best performance and the most amount of profit from your advertising.

Top positions don’t always mean the best performance. Sometimes 6th, 7th, 8th positions bring in larger profit margins.
Don’t pay a higher CPC just to get in the top 3 positions.
Receiving a high number of clicks doesn’t always mean the website will be profitable.
Traffic and sales change daily; don’t expect your traffic and sales to be the same every day.
When a new campaign is created, establishing a good history is vital for this campaigns success. Having a high CTR is the best way to do this.
Always try to be more targeted and specific than more general.
Send the customer to the most appropriate page on the website.
Try thinking like your customer. See if your ad appeals to you if you were looking for the product you’re selling.
Manage your account as often as possible. Don’t expect your account to be able to manage itself.
Group keywords together and put the keywords groups into individual AdGroups.
Put your best performing keywords into the text of your advertisement.
Always keep on testing different advertisements.
Keep on adding keywords to your keyword list(s).
Include call to action phrases.
Don’t ever bid more than you can afford.